After a brief tease on Mario 10 in the USA, or Mar10 Day, Lego and Nintendo have released more details on the upcoming Lego X Super Mario collaboration, which includes a number of sets that an interactive Mario figure can play on.

While Mario is known for breaking the bricks, here it is all about building them up and then playing through them with the new Mario figure. Some pieces of the Lego sets contain pads and when Mario lands on them, he will come to life with an action, being coins, taking damage or whatever, the limit seems to be how you lay out your course.

“I have always liked LEGO products and how they help children use their imagination to play”, said Takashi Tezuka, Executive Officer and Game Producer of Nintendo Co., Ltd. “The new product we created together with the LEGO Group seeks to combine two different styles of play – one where you freely build the world of Mario and the other where you play with Mario in the very world that you have created.”

“We are very excited to bring Mario into the physical world through interactive and social LEGO play”, said Julia Goldin, Chief Marketing Officer, EVP of the LEGO Group. “With this experience we will help millions of kids with love for Mario to engage and play in a completely new way, where they are in control of creating and playing games with their favourite character. By seamlessly incorporating the latest digital technology, LEGO Super Mario is a highly social, interactive and collaborative experience for kids.”